Brand
Redken.
Buy Redken online at Velora Goods. We carry authentic Redken — All Soft moisture care, Shades EQ hair gloss, and Color Extend Blondage purple toning — shipped free across the US. Founded in 1960 by actress Paula Kent and hairdresser Jheri Redding — the name joins Redding and Kent — the salon brand grew from three products and a hairdresser-education program into part of L'Oréal's Professional Products Division, headquartered on Fifth Avenue in New York City. All Soft softens dry hair with argan oil; Shades EQ, introduced in 1983, is the acidic, ammonia-free demi-permanent gloss stylists use to tone and refresh color; Blondage deposits violet pigment to cool brass in blonde hair.
- Sizes 1–299Full size range stocked
- Most styles under $25Buy-more-save-more pricing
- Free U.S. shippingOn every order
6 results
6 products
Products by Redken
Frequently asked about Redken
Where can I buy Redken?
Velora Goods stocks authentic Redken haircare with free US shipping — including the All Soft line for dry hair (conditioner, Mega Shampoo, and the Mega Mask deep treatment with aloe vera) and Frizz Dismiss sulfate-free conditioner for long-lasting frizz control.
Where can I buy Redken online?
Order Redken online at veloragoods.com with free shipping across the US. In stock now: Shades EQ Gloss in shades like Tenerife and Blush, Color Extend Blondage purple conditioner, Invisible Dry Shampoo, and All Soft Mega Shampoo for extremely dry hair.
What is Redken Shades EQ?
Shades EQ is Redken's acidic, ammonia-free demi-permanent hair gloss, introduced in 1983, that tones, refreshes, and adds shine to color, with results that typically last four to six weeks. We stock Shades EQ Gloss in Tenerife and Blush plus City Beats by Shades EQ in Yellow Cab.
Is Redken All Soft good for dry hair?
Yes — All Soft is the brand's moisture line for dry, brittle hair: argan oil softens and smooths, and the Mega Mask deep-conditions extremely dry hair with aloe vera. We stock the conditioner, the 10.1 oz Mega Shampoo, and the 6.8 oz Mega Mask.
Does Redken Color Extend Blondage fix brassy blonde hair?
Blondage deposits violet pigment to neutralize yellow and brass tones in blonde and highlighted hair, built on a Triple Acid Protein Complex that strengthens strands. We stock the Color Extend Blondage purple conditioner in the salon-size 33.8 oz bottle.
Is Redken authentic at Velora Goods?
Yes. Every Redken item we sell is authentic — manufacturer-sealed, in its original packaging with intact batch codes. We never list testers, refurbished, or grey-market stock as new.
Where is Redken from?
Redken is an American brand. The company was founded in 1960.
Which Redken product is best stocked right now?
Currently, All Soft Conditioner 30ml / is one of our best-stocked picks from the brand. Browse the full in-stock selection above.
Does Velora carry Redken gift sets?
Not currently. Sets typically arrive seasonally; check back closer to gift-giving holidays.