Face Makeup

Face makeup includes the foundations, concealers, powders, blushes, bronzers, and highlighters that form the base of most cosmetic routines. These products even out skin tone, add dimension, and create a polished canvas for the rest of a look. Shoppers typically choose face makeup based on skin type, desired coverage level, and finish—from dewy to matte. The category spans professional-grade formulas and accessible everyday options. Bobbi Brown, MAC, and Make Up For Ever represent the kind of artistry-focused brands found here, alongside newer names like Flower Beauty and Carter Beauty. Mineral formulations from bareMinerals and Youngblood offer lightweight alternatives for sensitive skin. Finding the right face makeup often means matching undertones and testing textures. Liquid foundations work well for dry skin, while powders suit oilier complexions. Build-able coverage allows for customization from natural to full glam, depending on the occasion and personal preference.

33 products

Flower Beauty

Flower Beauty Light Illusion Foundation with SPF 18 - Liquid Foundation Makeup with Buildable Coverage & Breathable/Lightweight Formula - Natural Complexion (Nude)

$8.39

Rude Cosmetics

My Other Half Duo Shade Face Palette - Yin and Yang by Rude Cosmetics for Women

0.4 oz · Women

$8.80

Carter Beauty

Full Measure HD Foundation - Pecan Pie by Carter Beauty for Women

1.01 oz · Women

$10.06

Carter Beauty

Carter Beauty By Marissa Carter Full Measure HD Foundation- Water-Based, Super Soft Skin Perfector - Vegan And Cruelty Free, Paraben And Sulfate Free - Meringue

1.01 oz

$10.89

Idun Minerals

IDUN Minerals Liquid Norrsken Foundation - Silky Smooth Coverage - Luminous, Dewy Finish for Dry and Dull Skin - Water Resistant and Vegan Makeup - 221 Ragnhild - Warm Light Brown

1.01 oz

$15.25

Idun Minerals

IDUN Minerals Liquid Norrsken Foundation - Silky Smooth Coverage - Luminous, Dewy Finish for Dry and Dull Skin - Water Resistant and Vegan Makeup - 223 Ingeborg - Warm Medium Brown

1.01 oz

$18.31

Bareminerals

bareMinerals Gen Nude Powder Blush, Mineral-Based Pressed Powder Blush - Peachy Keen

$24.80

Laura Mercier

Laura Mercier Tinted Moisturizer Blush: Long Lasting Cream Blush, Lightweight, Buildable Coverage, 12 HR Hydrating Wear, Crème and Shimmer Finishes, Cheek Tint, Southbound

$27.74

Klara

Veil Up Foundation - 10 by Klara for Women

1.01 oz · Women

$29.21

Delilah

delilah Future Resist Foundation (Shade: Buttermilk)

1.28 oz

$32.27

Iconic London

ICONIC LONDON Super Smoother Blurring Skin Tint | Light to Medium Coverage, Hydrating, Ultra-Lightweight Tinted Moisturizer, Cruelty-Free, Vegan Makeup (Neutral Medium)

1.01 fl oz

$34.56

Mac

Extra Dimension Blush - Just A Pinch by MAC for Women

0.14 oz · Women

$35.82

Laura Mercier

Laura Mercier Flawless Lumière Foundation, 15HR Hydration, Medium to Full Coverage, Improves the Look of Dull and Dry Skin, Luminous Finish, Non-Comedogenic, Vitamin C Infused, 3W2 Golden

$38.76

Laura Mercier

Laura Mercier Flawless Lumière Foundation, 15HR Hydration, Medium to Full Coverage, Improves the Look of Dull and Dry Skin, Luminous Finish, Non-Comedogenic, Vitamin C Infused, 3N1 Buff

$38.76