Brand

Covergirl.

Buy Covergirl online at Velora Goods. We carry authentic Covergirl — TruBlend foundation, Color Idol lipstick, and Gloss Idol lip gloss — shipped free across the US. Covergirl is the American makeup brand launched in 1961 by Baltimore's Noxzema Chemical Company (later Noxell), the label behind the iconic "Easy, breezy, beautiful" campaigns. Acquired by Procter & Gamble in 1989 and owned by Coty since 2016, the brand built its name on accessible, everyday color cosmetics. In 2018 it became the largest makeup brand to earn Leaping Bunny certification from Cruelty Free International, and remains cruelty-free; select ranges go further, with the Clean Fresh line formulated 100% vegan. From buildable TruBlend and Matte Ambition complexion to long-wear Color Idol, Matte Idol and Exhibitionist lip color and high-shine Gloss Idol, Covergirl pairs drugstore value with cruelty-free formulas.

Sizes 0.1–2Full size range stocked
Most styles under $10Buy-more-save-more pricing
Free U.S. shippingOn every order

Products by Covergirl

Covergirl

CoverGirl Full Spectrum Color Idol - Time to Chill Satin Lipstick 0.12

0.12 oz

$9.96

Covergirl

CoverGirl Color Idol Satin Lipstick - Groupie

0.12 oz

$10.15

Covergirl

CoverGirl Color Idol Satin Phenom Lipstick

0.12 oz

$10.15

Covergirl

CoverGirl Color Idol Knockout Satin Lipstick

0.12 oz

$10.15

Covergirl

CoverGirl Matte Idol Monarch Liquid Lipstick

0.11 oz

$10.15

Covergirl

CoverGirl Matte Idol 225 Prime Liquid Lipstick

0.11 oz

$10.15

Covergirl

CoverGirl Melting Pout Vinyl Vow Liquid Lipstick

0.11 oz

$10.33

Sold out

Covergirl

CoverGirl Exhibitionist Ultra-Matte Lipstick - Come Through

0.09 oz

$10.15

Sold out

Covergirl

CoverGirl Melting Pout 24HR Matte - 318 Virgo

0.11 oz

$10.15

Frequently asked about Covergirl

Where can I buy Covergirl?

You can buy authentic Covergirl at Velora Goods. We keep in-demand lines in stock — including TruBlend foundation, Color Idol lipstick and Gloss Idol lip gloss — and ship free across the US. Covergirl is cruelty-free: in 2018 it became the largest makeup brand to earn Leaping Bunny certification from Cruelty Free International.

Where can I buy Covergirl online?

Buy Covergirl online at Velora Goods with free shipping across the US. Our in-stock selection spans complexion (TruBlend, Matte Ambition and the vegan Clean Fresh line) and lip (Color Idol, Matte Idol and Gloss Idol). Covergirl is an American brand, launched in 1961 by Baltimore's Noxzema Chemical Company.

What is Covergirl TruBlend foundation?

TruBlend is Covergirl's everyday face range — liquid foundation, matte options and loose mineral powder. At Velora Goods we currently stock TruBlend in medium-to-deep shades, including Golden Honey, 500 Deep and the D1–D5 range, shipped free across the US. Like all Covergirl, TruBlend is cruelty-free — Leaping Bunny certified since 2018.

Is Covergirl cruelty-free and vegan?

Covergirl is cruelty-free: in 2018 it became the largest makeup brand to be Leaping Bunny certified by Cruelty Free International, so no Covergirl products are tested on animals. It is not, however, a fully vegan brand — only certain lines are vegan. The Clean Fresh range we stock is formulated 100% vegan, while other products can contain animal-derived ingredients such as beeswax or carmine.

Is Covergirl makeup still available?

Yes. Covergirl is an active brand — Procter & Gamble owned it from 1989 until 2016, when it transferred to Coty, its current owner. Velora Goods keeps popular lines in stock, including TruBlend foundation, Color Idol lipstick and Gloss Idol lip gloss, with free US shipping. Some individual shades and older lines have been discontinued over the years, so availability varies by product.

Is Covergirl authentic at Velora Goods?

Yes. Every Covergirl item we sell is authentic — manufacturer-sealed, in its original packaging with intact batch codes. We never list testers, refurbished, or grey-market stock as new.

Where is Covergirl from?

Covergirl is an American brand. The company was founded in 1961.

Which Covergirl product is best stocked right now?

Currently, Clean Fresh Skin Milk Foundation - 630 Deep Dark is one of our best-stocked picks from the brand. Browse the full in-stock selection above.

Does Velora carry Covergirl gift sets?

Not currently. Sets typically arrive seasonally; check back closer to gift-giving holidays.