Brand

Lattafa.

Lattafa is a Dubai-based fragrance house that built its reputation on one idea: long-wearing Middle-Eastern eau de parfum at a price most people can actually pay. A full 100 ml bottle of Lattafa usually costs less than a 1 oz designer sample. The juice itself is dense — oud, saffron, amber, rose, vanilla — the materials Gulf perfumery has used for generations.

The range at Velora Goods covers the full Lattafa catalog. Opulent and Niche Emarati lean rich and oriental. Pride and Asdaaf run lighter and citrus-forward. Mohra is built around rose. Eclaire and a handful of others go gourmand — banana and dulce de leche, rum and cinnamon, sugar and fig. Most are unisex; a smaller number are explicit women's or men's releases.

Standard bottle is 3.4 oz / 100 ml, the same size as a designer flacon, with a few 2-3 oz exceptions. Everything is eau de parfum, so projection and longevity are stronger than the cologne or EDT versions you'd find from European designer houses.

If you've heard people say Lattafa "smells like" Baccarat Rouge or Tobacco Vanille — that's the brand's reputation for matching designer accords. Try a bottle and decide for yourself.

Ships from authorized U.S. stock. Free U.S. shipping on every order.

  • Sizes 0.2–100Full size range stocked
  • Most styles under $25Buy-more-save-more pricing
  • Free U.S. shippingOn every order

1 product

Products by Lattafa

Frequently asked about Lattafa

What does Lattafa smell like?
Lattafa covers a wide range. The oriental side leans on oud, saffron, amber, and rose — warm and long-lasting. The Pride and Asdaaf collections run lighter with citrus, bergamot, and white florals. Eclaire and some Pride releases go gourmand with vanilla, caramel, banana, and dulce de leche. There's no single "Lattafa smell" — the brand makes a fragrance in almost every direction.
Is Lattafa long-lasting?
Yes. Most Lattafa releases are eau de parfum, not eau de toilette or cologne, so the oil concentration is higher. Expect 6–10 hours of wear on skin and longer on clothing. Oriental and oud-based scents from the Opulent and Niche Emarati lines tend to last the longest.
Is Lattafa a clone or designer-inspired fragrance brand?
Lattafa makes original compositions, but the brand is known in the fragrance community for releases that share accords with well-known designer perfumes — at a fraction of the price. Some buyers come for that. Others come for the original Middle-Eastern oud and amber compositions the house is rooted in.
Is Lattafa for men or women?
Both. Most of the catalog is unisex in the Middle-Eastern tradition, where fragrances are not strictly gendered. Some releases lean more feminine (Mohra Silky Rose, Habik) or more masculine (Asad Bourbon, Liam Grey), but the majority work for anyone.
Where is Lattafa made?
Lattafa is based in the United Arab Emirates and produces its perfumes in Dubai. Every bottle Velora Goods carries is sourced through authorized U.S. distributors with intact batch codes.
Is Lattafa authentic at Velora Goods?
Yes. Every Lattafa item we sell is authentic — manufacturer-sealed, in its original packaging with intact batch codes. We never list testers, refurbished, or grey-market stock as new.
Which Lattafa product is best stocked right now?
Currently, Yara Tous Eau de Parfum 100ml / 3.4 oz for Women is one of our best-stocked picks from the brand. Browse the full in-stock selection above.
Does Velora carry Lattafa gift sets?
Yes — we carry 5 Lattafa gift sets at the moment. They appear above when sets are part of the in-stock grid.