Brand

Joico.

Buy Joico online at Velora Goods. We carry authentic Joico — K-PAK repair, HydraSplash hydration, and JoiFULL volume — shipped free across the US. Joico is an American professional hair-care brand, founded in Los Angeles in 1975 and owned today by Henkel. Built for salon professionals and the clients who want salon-grade care at home, the line is organized by hair need: K-PAK reconstructs and strengthens damaged hair with keratin and Joico's SmartRelease delivery; HydraSplash gives fine-to-medium, dry hair lightweight 24-hour hydration; JoiFULL adds body to fine, thin hair; and Moisture Recovery deeply hydrates thick, coarse, dry hair. Color Balance Blue and Purple shampoos neutralize brassiness between salon visits, Blonde Life brightens lightened hair, and Weekend Hair dry shampoo refreshes between washes. Joico is cruelty-free — PETA-certified Animal Test-Free — though not a fully vegan brand.

Sizes 2.1–251Full size range stocked
Most styles under $25Buy-more-save-more pricing
Free U.S. shippingOn every order

Products by Joico

−23%

Joico

Joico Color Balance Blue Shampoo 299ml /

10.1 oz

$17.64$23.00

−21%

Joico

Joico HydraSplash Hydrating Conditioner 251ml /

8.5 oz

$19.06$24.00

−25%

Joico

Joico HydraSplash Replenishing Leave-In Treatment 100ml /

3.38 oz

$20.12$27.00

−36%

Joico

Joico JoiFULL Volumizing Conditioner 1000ml /

33.8 oz · Unisex

$27.91$43.50

−30%

Joico

Joico JoiFULL Volumizing Shampoo 1000ml /

33.8 oz

$29.68$42.50

−29%

Joico

Joico JoiFULL Volumizing Shampoo 299ml /

10.1 oz

$16.22$23.00

−27%

Joico

Joico JoiGel Firm Styling Gel 251ml / 8.5 oz for Unisex

8.5 oz · Unisex

$16.43$22.50

−40%

Joico

Joico K-PAK Daily Reconstructing Conditioner 1000ml /

33.8 oz

$26.15$43.50

−25%

Joico

Joico K-Pak Reconstructor Treatment 151ml /

5.1 oz · Unisex

$20.12$27.00

−27%

Joico

Joico Moisture Recovery Conditioner 251ml /

8.5 oz

$17.64$24.00

−33%

Joico

Joico Moisture Recovery Treatment Balm 251ml /

251 ml

$20.12$30.00

−20%

Joico

Joico Weekend Hair Dry Shampoo 163ml /

5.5 oz

$17.64$22.00

−56%

Joico

Joico K-Pak Hydrator Intense Treatment

8.5 oz

$16.92$38.50

−24%

Joico

Joico Blonde Life Brightening Shampoo 299ml /

10.1 oz · Unisex

$19.06$25.00

−24%

Joico

Joico Defy Damage Protective Shampoo 299ml /

10.1 oz

$19.06$25.00

−38%

Joico

Joico HydraSplash Hydrating Shampoo 1000ml /

33.8 oz · Unisex

$26.15$42.50

−23%

Joico

Joico K-PAK Color Therapy Luster Lock Glossing Oil 63ml /

2.13 oz

$20.82$27.00

−32%

Joico

Joico K-PAK Color Therapy Luster Lock Treatment

16.9 oz

$33.24$49.00

−22%

Joico

Joico K-PAK Color Therapy Luster Lock Multi-Perfector Hair Spray 198ml /

6.7 oz

$21.18$27.00

−40%

Joico

Joico HydraSplash Hydrating Conditioner 1000ml /

33.8 oz

$26.15$43.50

−27%

Joico

Joico Color Balance Purple Conditioner 251ml /

8.5 oz

$17.64$24.00

−27%

Joico

Joico JoiFULL Volumizing Styler Hair Spray 101ml / 3.4 oz for Unisex

3.4 oz · Unisex

$19.06$26.00

−2%

Joico

Joico Defy Damage Protective Conditioner 251ml /

8.5 oz

$19.06$19.50

−38%

Joico

Joico K-PAK Daily Clarifying Shampoo 1000ml /

33.8 oz · Unisex

$26.15$42.50

Frequently asked about Joico

Where can I buy Joico?

You can buy authentic Joico at Velora Goods, with free shipping across the US. We keep popular lines in stock, including K-PAK repair, HydraSplash hydration and JoiFULL volume. Joico is an American professional hair-care brand, founded in 1975 and owned today by Henkel.

Where can I buy Joico online?

Buy Joico online at Velora Goods with free US shipping. Our in-stock selection spans repair (K-PAK), hydration (HydraSplash and Moisture Recovery), volume (JoiFULL), color care (Color Balance, Blonde Life) and a Weekend Hair dry shampoo. Joico is cruelty-free — PETA-certified Animal Test-Free.

What does Joico K-PAK do?

K-PAK is Joico's repair and reconstruction range for damaged hair. It rebuilds strength and improves elasticity using keratin and amino acids delivered by Joico's SmartRelease liposome technology, helping reverse damage from heat, color and styling. At Velora Goods we stock K-PAK including the Reconstructor and Daily Reconstructing Conditioner, shipped free across the US.

Is Joico cruelty-free and vegan?

Joico is cruelty-free: it is PETA-certified Animal Test-Free, meaning its ingredients and finished products aren't tested on animals anywhere. It is not, however, a vegan brand — Joico says some products may contain animal-derived ingredients such as lanolin, so vegan status is per-product rather than across the line. (Its parent company, Henkel, is not cruelty-free.)

Which Joico shampoo is best for blonde or color-treated hair?

For blondes and lightened hair, Joico Blonde Life brightens and fights brassiness, while Color Balance Purple shampoo neutralizes unwanted yellow tones; Color Balance Blue cancels brassy orange tones on lightened brown hair. We stock all three at Velora Goods with free US shipping. Like all Joico, they are PETA-certified cruelty-free.

Is Joico authentic at Velora Goods?

Yes. Every Joico item we sell is authentic — manufacturer-sealed, in its original packaging with intact batch codes. We never list testers, refurbished, or grey-market stock as new.

Where is Joico from?

Joico is an American brand. The company was founded in 1975.

Which Joico product is best stocked right now?

Currently, Color Balance Blue Shampoo 299ml / is one of our best-stocked picks from the brand. Browse the full in-stock selection above.

Does Velora carry Joico gift sets?

Not currently. Sets typically arrive seasonally; check back closer to gift-giving holidays.