Britney Spears

Britney Spears has built an extensive product empire spanning fragrance, fashion, and lifestyle goods. The American pop icon launched her first sunglasses collection, Shades of Britney, in 2000, followed by major endorsement deals with Skechers footwear and Pepsi. Her gaming ventures include Britney's Dance Beat in 2002, which garnered positive reviews, and an exclusive Twister Dance edition with Hasbro in 2012 featuring remixes of her hits. In fashion, Spears became the face of Candie's clothing in 2009 and designed a limited edition line for the brand in 2010. She later represented contemporary French luxury house Kenzo in 2018. Her collaborations have also included partnerships with Make Up For Ever and product placements that merged entertainment with lifestyle branding, demonstrating her reach across beauty, apparel, and home entertainment categories.

Source: en.wikipedia.org